General Pants Co. exists to disrupt the average. Founded over 30 years ago as a specialty denim store, the brand aims to combine basic and diverse influences from art, fashion, various urban subcultures and popular lifestyles to create a composite culture and product. Brands stocked by General Pants Co. include Lee, Nudie Jeans, ksubi, arvust, Converse, Stussy, the Cassette Society, Agent99, Modern Amusement, Something, Insight and over 40 other leading local and international brands.