Thursday, July 24, 2008
Australian archaeologists use Google Earth in Afghanistan to discover new sites.
Australian archaeologists from La Trobe University and the University of Sydney have used Google Earth to discover hundreds of previously unknown sites in Afghanistan.
This is the first time anyone has published archaeological research using data from Google Earth and it includes hundreds of sites that were previously undiscovered.
This was possible without travelling to Afghanistan and being exposed to the threat of Taliban militants. The team catalogued 450 sites in the research, dating back centuries.
Many archaeologists buy highly detailed satellite images of areas they are studying, but Google Earth is free and has built-in measurements, making it easier to sketch plans.
This free tool from Google has now been downloaded by 250 million people and is having a tremendous effect in getting people to appreciate the connected nature of life on Earth.
Our Australian Business Directory, which is also free for businesses, has over 4.5 million pages indexed on Google and it provides a valuable service in connecting people with products and services they are seeking.
Tuesday, July 22, 2008
The death of traditional media
In Australia, Dr Jeffrey Cole, the director of the
Centre for the Digital Future at the University of Southern
California, said networked scheduled television and
newspapers would decline over the next 10 to 25 years.
He says that in Australia, the
printed version of newspapers will die out in 25 years. Dr Cole says that when
internet penetration gets to 30 per cent, print readership begins to decline.
The goal for newspapers is to retain that audience
and revenue stream through their websites.
TV shows, will succeed, both on mobile phones and in
the home. But scheduled network television is predicted to last just another 10
years.
People will continue to see TV content, however
watching in their own time rather than from scheduled network programmes, via
pay TV, or digitally recorded programs, on mobile phones and on the internet.
Online users also have an increasing level of trust
in established online media brands. Four in five users now say that the
information posted on major media websites is reliable and accurate.
In this regard, when it comes to trust, research firm
Millward Brown has named Google the No1 brand on the
planet.
Our Australian Local Search Business Directory has over 4 million
pages indexed on Google Australia and we go to a great deal
of trouble to ensure the correct listing is lodged for businesses that add or
amend their details.
Thursday, July 17, 2008
Tips to avoid being classed a spam mer:
1. If you have been collecting email addresses for years, and this is your first email campaign to the list, there will be people who don’t remember you.These people may report you for spamming.
2. Some ISPs take very old email addresses and they post them to public websites. Then they wait for spam-bots to scrape them, and spam them. Then they block the spam mer. It’s why you should never buy an email list, and why you should never scrape emails off of websites. The effect of hitting a spam trap is devastating.
3. If you are exhibiting at a trade show, people usually buy their tickets on line and they submit their email address. The trade show host often gives their email address the exhibitors. You can use this list to find prospects.That’s fine, so long as the communication is one-to-one. But if you send an email campaign to the entire list, it’s spam, and you may get reported for it.
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